After an exciting start, including becoming the first Black woman to raise over £1m in venture capital in the UK, the pandemic forced me to burn down Beautystack. We had a few million pounds in funding in the bank and then, like so many other businesses around the globe, we couldn’t operate. For 14 months, no one in the UK could book beauty treatments. At the time, our start-up mentality and my inexperience in major world events meant I was not primed for planning. We could have done many things to survive, such as introducing video therapy and coaching but I was also in the midst of a collective trauma around race (George Floyd), gender (Sarah Everard) and health (Pandemic). When we had our fourth lockdown announcement I decided to end Beautystack and start The Stack World. The stress of these years took its toll on my mood and my body. I didn’t really want to rip it up but I also knew I had to act. It took me many many months to be okay with the decision, but I went ahead anyway, knowing my enthusiasm would catch up.