By Aswan Magumbe
eanut has become a must-have destination for women, with over 2.5 million users, all of whom share their concerns - and receive answers - to seek solace in the never-ending trail of meaningful topics and conversations.
“Absence of community during women’s life stages, such as fertility, pregnancy, motherhood and menopause, means that these topics have a social taboo leading to feelings of isolation, loneliness and depression,” says founder and CEO Michelle Kennedy. “This campaign aims to shine a light on these struggles, normalise the conversation and let women know they’re not alone. No one should have to suffer in silence, especially on Mother’s Day.”
Launching the app in the same year she became a mother for the first time, she put her ten years of social media experience to build a community that would eliminate some of - and if possible, most of - the hesitancies and fears around pregnancy.
“Mother’s Day reminds me of all the times I missed her, especially when I had my own daughter and I was struggling with mental health and had no one to turn to” - Warda, London
In a study conducted by Peanut’s UK community in early 2022, they discovered that nearly 3 out of 5 women (59%) found Mother’s Day emotionally triggering. With a great deal of the work done with the provision of their app, Peanut has embarked on a mission to amplify their community with a citywide campaign. Both earnestly and wholeheartedly, the campaign includes the voices of those from Peanut’s very own community who inspired the initiative.
Mother’s Day can be an overwhelming time, and one that feels endless. Recognising this, the campaign acts as an ode to those who find this occasion difficult for varying reasons; women ‘fighting back tears when she walks past the baby aisle’ and ‘longing to become a mother’, to those who are ‘struggling to love their post-partum body’ and overcoming the loss of a mother or maternal figure.
Laura Greenwood, a psychotherapist specialising in trauma and perinatal mental health who contributed to the discussion acknowledges how hard this can be. “There is a huge expectation that Mother’s Day be a celebration, when in actual fact, it is just one other day and sadly a day when many struggle in silence, feeling like they ‘should’ be happy for themselves or others,” she said.
As part of the campaign, some of the brave community members expressed how Mother’s Day impacts them. “I have lost 7 children now through miscarriage,” said Anne-Marie from Tunbridge Wells, who is also a mother-of two, to which she describes as ‘my world’. But despite her two blessings, “it doesn’t stop me thinking about the ones I have lost.”
“I have lost 7 children now through miscarriage,” said Anne-Marie, who is also a mother-of two which she describes as ‘her world’. But despite her two blessings, “it doesn’t stop me thinking about the ones I have lost”
Warda from London describes losing her mum a few years ago to cancer. “Mother’s Day reminds me of all the times I missed her, especially when I had my own daughter and I was struggling with mental health and had no one to turn to,” said Warda. “No one to talk to, no one to adore my little one. So it's very hard, always.”
Hollie from Plymouth “found it hard seeing pictures of all the other mums with their babies celebrating the day” because she was praying she would be able to join in the festivities but was in a period of finding it difficult to deceive.
And Hannah from Hertfordshire had a hard time on Mother’s Day due to a “a very strained relationship with my mother.” Even though she’s a mother, Mother’s Day makes her see all the ways she wants to do better. “It should be inspiring maybe, but feels a bit sad,” she said.
This year (and beyond), Mother’s Day will surely be another opportunity to celebrate, but with the help of campaigns like Peanut’s, not only can we offer more support to others during this time, but we can nurture a more conscious awareness of the grief and pain that surrounds this day - and make it a brighter affair for those who need it most.
Founded in 2017, Michelle Kennedy is the woman behind Peanut, a social network devoted to providing a safe space for those navigating the struggles of womanhood - and they’re coming to the rescue just in time for those who need it this Mother’s Day.
By Aswan Magumbe
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