eanut has become a must-have destination for women, with over 2.5 million users, all of whom share their concerns - and receive answers - to seek solace in the never-ending trail of meaningful topics and conversations.
“Absence of community during women’s life stages, such as fertility, pregnancy, motherhood and menopause, means that these topics have a social taboo leading to feelings of isolation, loneliness and depression,” says founder and CEO Michelle Kennedy. “This campaign aims to shine a light on these struggles, normalise the conversation and let women know they’re not alone. No one should have to suffer in silence, especially on Mother’s Day.”
Launching the app in the same year she became a mother for the first time, she put her ten years of social media experience to build a community that would eliminate some of - and if possible, most of - the hesitancies and fears around pregnancy.