iven the constant conveyor belt of skincare launches touting miraculous results, one could be forgiven for thinking that everyone has happy, healthy skin. The reality, however, couldn’t be further from the truth. Despite the global skincare industry having grown by £24 billion in the past five years to a value of £111 billion, and cosmetic brands having constant access to ever-improving science, cases of skin problems are still on the rise. Although skin complaints caused by genetic or autoimmune disorders may need medical treatment, according to British skincare brand Wild Source, a solution may be found within yourself rather than in the coveted creams on your dressing table.
While most beauty marketers encourage us to buy more products to treat a seemingly endless list of concerns, Kate Roath, founder of Wild Source, wants us to turn to meditation instead. “Meditating has multiple skin benefits, and we want people to lean on mindfulness to support their skin just as they’d turn to skincare in a jar,” she says. “We’re becoming far more aware of the mind-body connection, and several studies prove that meditation is beneficial for the skin.”