nown for a pink so ubiquitous that it came to represent an entire generation, Glossier stole the hearts and purse strings of millennials in a way that no other brand has been able to do since.
But with the oldest of the millennial cohort turning 40 this year, the so-called snowflake generation who made pink a lifestyle choice are now… well, frankly, we are middle-aged. We get excited over oven-cleaning tips and dedicate time to nurturing our sourdough culture.
When it comes to our skincare, we want high-performance products that deliver, save us time and leave us with a constant, ethereal glow. For a brand synonymous with a skin-first philosophy, Glossier’s Cleansing Concentrate is a timely addition to its much-loved range and feels remarkably different to anything we’ve seen from the brand before.