Flying High: Canada Goose Puts People And The Planet First

Discover how this leading luxury outerwear label is getting people “closer to nature, each other and themselves” through the power of their Basecamp community

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By Hannah Connolly

24 February 2024

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early sixty years ago, in a small warehouse in Toronto, Canada Goose first took flight. Over the past few decades the lable has become not just one of the worlds permier luxury outerwear apparel makers but has soared to new heights in paving the way for what it means to be a business truly powered by both community and the environment.

"HUMANATURE is how we talk about our purpose,” says chairman and CEO Dani Reiss on the company ethos. Adding: “We are steadfast in our commitment to strengthening our communities, protecting our planet and working towards a future for generations to come.”

Make no mistake, the planet and people are intrinsic to Canada Goose's past, present and future. In 2019, the company committed to sourcing more Preferred Fibers and Materials or PMFs, which refer to fibers with improved environmental and social sustainability impacts in comparison to more conventional sources.

For Canada Goose this has meant the incorporation of more recycled, organic and responsibly sourced fabrics and materials, as well as being well on the way towards achieving net zero emissions by 2025. Last year CG began phasing out the use of fur in their apparel and had ceased production on all products which include fur in the making process.

Also in the works for 2025 is the commitment to 90% of all products made to be sourced from recycled, organic, natural, biodegradable or plantbased material and is also reducing the use of chemicals. In 2022, the company joined the growing rental market, and in January partnered with Selfridges to rent coats and jackets out to London based customers.

In an interview with Drapers, Canada Goose's VP of Corporate Citizenship said: “We began our Sustainable Impact Strategy in 2018, being very intentional on building on the things we had already been doing, but also looking at the future of our industry as it pertains to our impact on the planet, and identified fundamental goals to ensure a future for the planet and everyone on it.”

Most recently, in London, the Canadian label led a talk about the future of design as part of the programming for the ‘Keeping the Planet Cold’ exhibition in association with London’s Central Saint Martins.

Building upon these strides towards socio-sustainability is Canada Goose Basecamp, an insider community platform designed for global travelers and local wanderers alike to explore their worlds to the fullest and “live in the open – everyday.”

Joining Bascamp allows members of this community to get in on the list for exclusive experiences designed to help expand horizons and connect individuals with like minded explorers – covering everything from in-person events and workshops, to product personalisation and bespoke moments.

“Our commitment to people and the planet includes cultivating a conscious community – and providing opportunities far and wide,” says The CG team, encouraging the ever growing community to connect with one another as well as the planet.

In celebration of Women’s Month, Canadian Goose is supercharging their “Live in the open” philosophy aiming to build upon an interconnected community of passionate members with the sole purpose of getting them “closer to nature, each other and themselves”.

Keep your eyes peeled for information about upcoming events and news about Canada Goose in your Stack World app and on desktop.

The Short Stack

Discover how this leading luxury outerwear label is getting people “closer to nature, each other and themselves” through the power of their Basecamp community.

By Hannah Connolly

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