n the UK, women's representation in leadership positions has been a topic of concern. According to a 2021 report by PwC, only 6.9% of CEO positions in the UK's top 350 companies were held by women. Furthermore, the Hampton-Alexander Review found that as of 2020, over a third (34.3%) of FTSE 350 companies still had all-male boards.
In a keynote that kicked of the Women and Power Summit, CEO and Founder of The Stack World, Sharmadean Reid MBE explored how the principles of Soft Power can be used as a new model of individual leadership.
Soft Power is a political term that was first popularised by the American Political Scientist, Joseph Nye in the late 1980’s. It refers to the ability to influence the behaviour of others and achieve desired outcomes and objectives through attraction and persuasion, rather than through force or coercion.