he number of female entrepreneurs is on the rise - and good thing. According to the Rose Review of Female Entrepreneurship in 2019, if greater efforts were made to help women become successful entrepreneurs, 250 billion pound’s worth of new value could be added to the UK economy. Yet, with discussions around women-led businesses in the media often subjecting them to doubt and critique, what better way than to go straight to the sources available and shine a light on just how female founders overcome these statistics.
Cassandra Stavrou’s popcorn dream began in 2009 when she spotted a gap in the market for a premium line of healthy snacks that didn’t compromise on taste - and therefore enjoyment. A little over ten years since the launch of Propercorn (now PROPER Snacks), and the year the brand celebrated its 10 year anniversary, it became Europe’s largest healthier snacking company. Stavrou now sits on the UK government’s food and drinks sector council and was awarded an MBE in 2019 for her services to the food industry.
On Wednesday evening, The Stack World hosted an IRL event at 180 Strand where Stavrou opened up to Sharmadean Reid and shared the rules that she lives by as a founder.
If you missed the event, we’ve got you covered. Below you can find some of Cassandra Stavrou’s rules for founder success - OR, sign up as a member to get access to all of our previous event recordings.