HOW TO MANAGE YOUR TIME
Understand when you’re most productive and design your day accordingly…
Melissa: Your ‘Tiger time’ is that point in your day that you are most energized and when you can be really fierce and get loads done. Whether you’re a night owl or an early-riser, it’s so important to get a sense of when that most productive part of your day is and then protect it like a tiger. This isn’t the time to do admin for example, this is the time of day to get your creative stuff done. That’s the benefit to being a freelancer - you can structure your day around your tiger time.
Do the hardest thing first…
Anna: I subscribe to the ‘eat the frog’ productivity hack, which means - do the hardest thing first.
Your morning is your sacred time. Even if you're not a morning person, how you start your day is going to set the tone for the rest of the day. So do the thing that is most important to you, whether that's exercise, whether it's doing your hobby, whether it's journaling, whatever it is, start with that. Then when you start your work, begin with the task you keep putting off and go from there.
Learn to prioritise: not everything is ‘urgent’...
Anna: As a freelancer you have to learn to prioritise your time well and know the difference between what is urgent and what is important. When you work for an employer, you are paid in most places for input, which means you can have days when you’re not really feeling up to doing much and so you coast a bit. But when you’re a freelancer you can’t afford to coast because you’re being paid for your output.
A great productivity hack I like to use is the Pomodoro technique, which entails working in 25-minute, timed chunks, with no distractions (no phone etc) and with 5 minute breaks in between. You’d be surprised how much you can get done when you eliminate all distractions and just focus for 25-mins at a time.
Melissa: The Eisenhower matrix is a great tool to help you manage your time by helping you visualise all your tasks in a matrix of important/ urgent.
You don’t need to monetize everything….
Anna: It’s important to make time to cultivate the ‘you’ who exists outside of work. For me, I have to have parts of my life that are private, which I don’t put on social media: hobbies that I don’t monetize or even photograph, friendships that I don't put online. There are many facets to me.
Book in ‘annual leave’ for yourself…
Anna: If you don’t schedule in time off, then it won’t happen. Block out time in your calendar for annual leave and then whether you do a staycation or travel abroad, you will be sure you take that time as holiday.
And an away day too…
Anna: My first year freelancing I had an away day with myself. I went and sat and did lots of exercises exploring: What are my values? What do I like? What do I want to achieve? What are my goals? What's working for me right now and what's not? Because when you are the business it’s really important to make time to step back and look at the bigger picture.
I also make sure to regularly block out time in my diary to work on my plan, for example, to build my marketing strategy, to focus on my finances. Because working for yourself means you’re not just your own boss, you’re also the employee, the head of finance, the head of HR, and the admin monkey. You have to stay on top of a lot.
Create a career aligned with your values…
Melissa: There's so much pressure to constantly promote yourself, your life and your work on social media, but it's really important to create a full life that's aligned with your values. The best thing to do then is turn off that external noise and work out what you want.