Business•23 November 2022
It's All About Emerging Talent For LOANHOOD
As they begin their crowdfunding journey, the trio behind this rising fashion platform are turning their heads to graduate designers
By Hannah Karpel
S
ince their launch in July, Fashion rental platform LOANHOOD have seen an exponential growth of over 103%, something they put down to their support of graduates.
Founders Jen Charon, Jade McSorley and Lucy Hall personally search out graduate talent to upload their collections to the app, establishing relationships with Graduate Fashion Week, LCF, LJMU and GCU in the process. Now having taken on over 80+ emerging designers, over 70% of those designers' pieces are available as rental only collections - a classic example of how LOANHOOD are providing a central hub that gives the general public early access to the future of fashion.
In a statement, the founders said - “We are super proud that we can give emerging designers a platform to share their designs and talent with our community. We offer a unique package that also gives these talented individuals an amazing opportunity to have their designs promoted through our PR agency Rich London, which has resulted in their designs featuring in top fashion editorials and music videos!”
Now LOANHOOD are allowing their community to join the journey and own a piece of the company, launching a new crowdfund open from Nov 16th - Dec 16th. Please note capital at risk.
The Short Stack
LOANHOOD is giving the general public early access to the future of fashion by platforming emerging talent.
By Hannah Karpel
More from Business
Vision & Strategy
Join The Fashion Rental Revolution: LOANHOOD Is Changing The Way We View Our Wardrobes Through The Power Of Community
The Stack catches up with co-founder Lucy Hall ahead of the LOANHOOD pop-up to talk About gen-Z’s place in the rental space, the path to investment and the power of unlocking a communities economic power
Vision & Strategy
How This Ex-Investment Banker Changed Careers in Nine Months And Built a Nail Tech Startup in Two Years
From Goldman Sachs to running a nail-tech startup, Gina Farran is the founder and CEO of Glaize committed to finding ‘the cure to the manicure’. And in just under three years, she’s found the solution